Strategy
Together with the client we came up with a new name. Financial and business services, that's what we offer. These services consist of both advice and administrative support. Financial + business services = Fabs. Fabs is young, flexible and has a hands-on approach. This approach can be divided into thinking (advice) and doing (support).

Design
Fabs advises and supports, is direct, personal and open. We made an F symbol that represents the main properties of Fabs. The two pillars of the logo symbolize thinking and doing, in an open and personal way. The logo is also a reference to currency symbols such as the Euro and the former Dutch Florin.

Result
The result is an identity with personality and character that Fabs markets in a distinctive way in word and image. Businesslike, not old-fashioned.