Proposal brand strategy / brand identity
Nelissen is a company that has always triggered us as brand strategists and designers. We have challenged ourselves in creating a fresh brand identity for Nelissen that resonates with their position in the national and international market, ambition and product standard. Without any obligations whatsoever.


For over a century, Nelissen Bricks has been shaped by the hands and hearts of a family devoted to craftsmanship.

What began as a local brickworks has grown into a brand trusted across generations, where tradition is not preserved, but evolved. With more than 100 years of experience, every Nelissen brick carries the legacy of skilled craftsmanship and the forward vision of a family dedicated to building what’s next.

Rooted in heritage, driven by innovation, and inspired by the future, Nelissen creates Next Generation Bricks that unite timeless beauty with cutting-edge performance. Whether you're designing a modern masterpiece or restoring a classic residence, Nelissen brings the character of the past and the quality of tomorrow into every project. Ready for every challenge the future brings.

Our brand idea
Next generation bricks: Bricks that Build Tomorrow

Nelissen is at the forefront of innovation and sustainable solutions. Not only in the product itself, but also in the production process. We position Nelissen as a top brand in the market, in Belgium, but also internationally. That requires appropriate branding to connect more deeply and meaningfully with its audience.

Our design solution
The hero of the brand is a fluid N-mark, adapting to whatever the future may need or bring. Representing possibility and flexibility to all kinds of different challenges, needs and demands in innovation, sustainability and architecture. Today and in the future. It resonates boundless architectural freedom resulting in top class architecture displayed in the Nelissen headquarters in Lanaken Belgium.