Challenge
Casbikes focuses on repairing and maintaining sports bikes on the one hand and organising cycling events and workshops on the other. Located in a perfect spot, at the southernmost tip of Limburg, Casbikes is situated right between the Limburg Heuvelland and the Belgian Voerstreek. Casbikes is not only a shop but also a meeting place. Stop by for a quick fix, protein bar, gel or a chat while enjoying a delicious cup of coffee. Perron 9 was tasked with giving this unique combination a story and a fitting image.

Solution
Casbikes caters to all the needs of sporty cyclists. And there are many. They need technical knowledge, a place where they are understood, where they can talk for hours about materials, gadgets and gizmos. They need new challenges, routes to take, for racing, gravel and mountain bikes. They need contact with other cycling enthusiasts.  In short: Casbikes gives cycling enthusiasts their fix, literally and figuratively. This starting point led to the concept: 

Casbikes. We fix your ride.

We translate the concept into a bold and dynamic visual identity. The logo evokes associations with technology (wheel, crank, tools) on the one hand, and adventure and fun (compass, GPS) on the other. On-location photography: Tessa Steinmann