Proposal brand strategy / brand identity
Pinxt is a company that has triggered us as brand strategists and designers. We have challenged ourselves in creating a fresh brand identity for Pinxt that resonates with their position in the national and international market, ambition and product standard.
Properly functioning pumps are vital for industrial plants and sites. Without pumps, there is no production, only shutdown. Crotech provides high-quality technical services for the installation, maintenance and repair of pumps, rotating equipment and accessories in the Netherlands, Belgium and Germany.
With in-depth technical knowledge and years of experience, Crotech helps its customers develop and optimise pump installations that meet the highest standards of reliability, sustainability and energy efficiency.
Brand idea
Crotech keeps the pumps running and your factory operational, whatever the cost, at all times. Crotech delivers, so you can deliver. Crotech takes care of the beating heart of industrial plants and sites. Pumps are – literally – the beating heart of every industrial plant. This is the basic idea behind Crotech's design.
Logo
The logo is a stylised representation of the services offered by Pinxt: storage of household goods (box) and moving them (upward arrow). Together, these two shapes form a powerful letter P.
The animated logo further emphasises Pinxt’s services and brand values, brings the brand concept to life and ensures a strong presence across digital touchpoints.
Brand idea: industries beating heart
An industrial pump is a mechanical device that converts mechanical energy from its motor to hydraulic energy as it transfers fluid. This energy transfer allows the machine to move fluid from one place to another. Pumps are - literally - the beating heart of any industrial plant. This is the basic idea behind Crotech's design.
The logo in motion brings the brand idea to life.
This concept helps your business with
brand strategy, visual identity, digital communication, printed promotional materials, social media, clothing, packaging, signage, vehicle fleet, etc. … etc. …
a strong market position, a powerful and recognisable image, proud employees (employer brand), greater visibility, increased turnover, etc.
