Challenge
Godfroy Assurances is a company with over 100 years of experience in the field of financial services, including mortgages, pensions, and insurance. From the South Limburg hilly region, they serve both private individuals and business clients. Long-lasting relationships, years of loyal customers, and a solid team are evidence of unwavering stability. There are a few factors at play: 1. The company has grown, with the team and services expanding. 2. Additionally, there have been significant demographic changes within the customer base. These changes call for a critical review of the corporate communication.

Strategy
To effectively communicate with the right target audience(s), we are adjusting the general corporate communication. The company started as an insurance office but now offers much more. Hence, we begin with a name change: Godfroy Assurances becomes Godfroy. Short, powerful, and recognizable. Along with the new name, there will be a new logo as the foundation of the visual identity. We will present the services portfolio in a clear manner and translate the company's solidarity and down-to-earth nature into a compelling tagline.

Godfroy. That's clear.

Result
Naturally, this down-to-earth approach serves as the starting point for all communication. We will use the font "Roobert" as the corporate font—a typeface with an open character, exuding both friendliness and professionalism. The primary color remains a bright blue. All these elements converge into a new, clever website—the primary representation of the company. Contemporary, user-friendly, featuring clear texts, and fresh images. Simple yet distinctive. Ready for the future.

Credits copywriting: Jacques Vos
Credits photography: Storytelling by Femke Dam
Credits code: Ron Wiersma